What is marketing approval software?

Marketing approval software manages the review and sign-off of campaign assets before they go live. Instead of chasing feedback across email, Slack, and spreadsheets, you route each asset — a video ad, a PDF one-pager, a social image — through a structured review where stakeholders comment directly on the file and formally approve it. The result is a documented record of who approved what, so nothing publishes without accountable sign-off.

Can I set up a multi-stage approval chain?

Yes. FileFeedback supports multi-stage approval routing — for example Internal review, then Client, then Legal — where each stage must be satisfied before the next begins. You control who approves at each stage and whether every approver is required or any one is enough, so complex campaign sign-off maps to how your team actually works.

Does it work for video, PDF, and image assets?

Yes. A single campaign often includes a hero video, a printed PDF, and a set of social images. FileFeedback handles all of them in one place: timestamped comments on video, pinpoint annotations on PDFs and images, and the same approval and audit trail across every format — so you aren't stitching together separate tools per asset type.

How do external reviewers approve without an account?

You share a secure link. Clients, partners, or compliance reviewers open it in any browser, leave feedback, and approve — no sign-up required. FileFeedback records each reviewer's name, the asset version, and the timestamp of their approval, giving you a defensible sign-off record without adding seats or onboarding external people.

Does marketing approval software keep an audit trail?

Yes, and it's the point. Every comment, revision, and approval is recorded against a specific asset version. If a published campaign is ever questioned, you can show exactly which version was approved, by whom, and when — critical for regulated industries and for protecting the agency-client relationship.

Marketing Approval Software

Nothing publishes without documented sign-off.

Route campaign assets — video, PDF, and image — through a structured review, collect precise feedback, and capture accountable approval before launch. Multi-stage chains for when internal, client, and legal all need to sign off.

Start approving campaigns for free

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How marketing approval works

From draft asset to documented launch — review, route, and sign off in one workflow.

Upload the campaign asset

Add your video, PDF, or image. Group related assets in a single thread so a whole campaign moves through review together.

Route it for review

Send a link to internal stakeholders and external clients. Set up a multi-stage chain — internal, then client, then legal — when a campaign needs layered sign-off.

Collect precise feedback

Reviewers comment directly on the asset — timestamps on video, pinpoint markers on PDFs and images. No more feedback scattered across email threads.

Capture documented sign-off

Each approver signs off in the browser. FileFeedback records the name, version, and time — a clean audit trail before anything publishes.

Approval that maps to how marketing actually ships

Layered sign-off, mixed asset types, and an audit trail — without a seat for every reviewer.

Multi-stage approval routing

Build approval chains that mirror your process — Internal → Client → Legal — where each stage unlocks only once the last is satisfied. Require all approvers or any one.

Sequential stagesConditional rules

Documented sign-off

Every approval is captured with the approver's name, the asset version, and a timestamp — a defensible record that nothing published without accountable sign-off.

One thread for the whole campaign

Video, PDF, and image assets for a campaign live together with shared version history, so reviewers see the full picture instead of disconnected files.

No seats for external reviewers

Clients and compliance reviewers approve via a link with no account. You capture their sign-off without paying per external collaborator.

Lock approved assets

Freeze an asset once it clears its final approval stage so late edits can't slip past sign-off. The approved version and its record stay intact.

White-label the review experience

Present the review link under your own brand — logo, colour, and company name — so client-facing approvals look like an extension of your studio, not a third-party tool.

Who runs approvals through FileFeedback?

Teams that need to prove the right people approved the right version before it went to market.

In-house marketing teams

Get stakeholder and legal sign-off on campaigns before launch, with a record that protects the team if a published asset is ever questioned.

Campaign launchesBrand complianceRegulated industries

Creative & ad agencies

Move client work through review and approval without email chaos. Every deliverable ends with a named client sign-off you can point to.

Client approvalsAd creativeRetainer delivery

Brand & compliance managers

Enforce a consistent approval chain across every asset and region, so nothing reaches market without passing the required review stages.

Multi-market rolloutsLegal reviewBrand governance

Frequently asked questions

Everything you need to know.

It manages the review and sign-off of campaign assets before they go live. You route each asset through a structured review where stakeholders comment on the file and formally approve it, producing a documented record of who approved what.

Give every campaign an approval it can stand behind

Set up your first approval workflow in minutes. Route assets to the right reviewers, capture named sign-off, and keep an audit trail for every launch.

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